Where emotional intelligence meets enduring partnership.
Your relationship isn’t broken. But it is being run by a system you’ve never been shown how to see.
What if the reason nothing has changed isn’t because you haven’t tried hard enough?
See the hidden system that has been running your relationship
Stop having the same fight in different clothes
Rebuild desire that has done dormant — and understand why it left
Tell the truth without burning the house down
Grounded in decades of coaching experience, 22 years together, and hundreds of couples from Aspen to New York to Europe and the Middle East.
How it Works
We’re not therapists.
We’re not gurus.
We’re not going to tell you to “communicate better” and send you home.
We’re a married couple who has spent a collective three decades coaching hundreds of couples through the hardest and most rewarding parts of intimate relationships. And we practice everything we teach — every single day, inside our own marriage of almost twenty years.
What our clients say
"Their experience taught me more about myself in a few months than years of therapy could. The straightforward approach, and the accountability factor in the coaching was very effective for me. It was impactful and eye opening. It was needed for my personal and relational evolution. I rave about Max-Well Coaching to other people looking for a coach. "
- Rachel Khints, Counselor, LMHC, MA, MEd
“I have spent my career in sales, and the problem with being good at sales is that you also sell yourself. It is a rare friend who calls you out on your bullshit, and for the most part, you are left in an echo chamber reinforced by those around you. That’s why we all need Max-Well Coaching in our lives. They have led me to reconsider the stories I was telling myself about who I am and what I want, and determine if they were in fact serving me. They forced me, at times against my will, to be honest with myself about my intentions in romantic interactions. While I had sought a coach for professional reasons, it turns out that who we are some of the time is who we are all of the time, and so working on my romantic relationships has bled into my work, and all of my relationships. As we get older, growth can at times slow down, and I felt my own personal growth stagnate in my early 30s. Max-Well Coaching changed that, and I cannot recommend them enough.”
- Corey Feldman, CEO, Covered.
"Working with Max-Well Coaching has been the best gift to myself. Before, I had so many tools, and yet I couldn’t get myself unstuck. Then I started working with them, and my life is back on track."
- Amelia Strother, Speaker, Corporate Trainer, Leadership Coach
“Sally and Zach have shown the most unbelievable amount of empathy, patience, kindness, understanding and wisdom. They have a true knack for understanding people and motivations and challenges and is a natural mentor and coach. They are incredibly warm people as well, who makes you feel comfortable within minutes of meeting them.”
— Melissa: Wife, Mother, Attorney
Our Philosophy
Love is a mirror — and not always a gentle one.
Partnership reflects back the parts of yourself that are not love, so you can learn to love more deeply. The challenges aren’t obstacles. They’re the curriculum.
Most couples are stuck not because of a lack of love or effort, but because a hidden system of subconscious beliefs and inherited cultural narratives is running their relationship without their awareness. Until that system becomes visible, nothing fundamentally changes.
We blend the spiritual with the practical — we can reference Neville Goddard and Jack Morin in one breath and tell you to make a budget spreadsheet in the next. We normalize taboo topics. We challenge sacred cows. And we do it all as a married couple who practices everything we teach.
Your relationship is the greatest creative project of your life. Treat it as such.